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Importance
of Logos in Business
Logos Are A Critical Aspect of Business Marketing. As The Company's
Major Graphical Representation, it Anchors The Company's Brand and
Becomes The Single Most Visible Manifestation of The Company, Within
Its Target Market.
For This Reason, They Are An
Essential Part of
Any Company's Overall Marketing Strategy.
Purpose
Corporate Imagery is intended to be "the face" of a
Company. They
Are Graphical Displays of a Company's Unique Identity; Through
Colors, Fonts and Images.
They Provide Essential Information
About
The Company; which Allows Customers to Identify With The Company's Core
Brand.
They Are Also A Shorthand Way of
Referring to The Company in
Advertising and Marketing Materials; Providing An Anchor
Point for The Various Fonts, Colors and Design Choices in All Other
Business Marketing Materials.
If you
think about The World's Most Recognizable Brands, you can probably
picture their logos immediately. See those logos and you conjure up
memories of your association with that brand.
Since your logo is one
of the first things people see, it’s a great place to get started
with your Branding Strategy.
In a nutshell, A Good Logo Makes Your Business Memorable. The aim is,
for customers who have seen your logo a couple of times; to begin to
recognize it.
That starts to build their relationship with you and
helps to build trust. Over time,
just seeing your Business Logo will remind them of their interaction
with your business. If that interaction is positive, they'll be more
likely to buy from you again.
